About: Case Study Guidelines

H&M Case Study

  • Students will reflect on “fast fashion” giant H&M. They will discuss which items they have purchased from the store (or any other fast fashion retailer) and how long they have kept that item.
  • Students will refer to Blackboard to read articles from both H&M and other sources regarding their ethical standards of production since the Rana Plaza disaster.
  • Students will visit the retailer or look at items in their closet to determine (from the labels) where at least four items were made:
    • In the study, it will be indicated what the items are (shirt, pants, shoes, etc.?)


  • What materials were used to make the garment (cotton, synthetic materials, dyes, etc.?)
  • Students will be asked to indicate if the item is part of H&M’s featured high fashion partnership or not (Wang, Versace, Lanvin, etc.?)
  • Students will discuss in some detail whether or not they think H&M’s couture partnerships are good or bad for the brand.
  • Students will look online to find out if the brand publishes information about its social and environmental policies.
    • Students will place a link to these policies in the case study.
  • Students will discuss why it is important to know how and by whom our clothes are made.
    • Take a definitive position as to what the difficulties might be in knowing who makes your clothes and under what conditions they do so.
    • Most important to this case study, students will discuss any difficulties they had finding out the conditions under which their clothes were produced.
  • Students will think critically, about who is responsible for passing this knowledge on to consumers:
    • To achieve this, students will develop a set of questions they would ideally like H&M to answer if they had the opportunity to ask.
  • Lastly, students will take a selfie showing the label of an H&M product (or another clothing item of their choosing) that we will post in solidarity on April 24th with the #whomademyclothes?
  • NOTE: Whenever in doubt, get approval prior to the submission of your Case Study.

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